Marianne Leopold DRE # 01410038 Your Best Choice!
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Direct: 661. 607.1818
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Who shall sell your home?





 
Who shall sell your home?

A Discount Broker? A Full-Service Broker?

Sell by Owner?



• A discount broker promises a cheap commission. But are there hidden closing costs they don't tell you about?

• A full-service broker invests his or her time, money and all their resources to find a buyer for you. Is their commission worth their efforts?

• The owner wants to save money on commission so they elect to put a For Sale sign in their front yard and hope for the best. Are they really getting the best price for their property? How long will it take to sell?


                                                                                                                            



         Marianne Leopold
         Realtor
® Broker Ass., CRS, ABR, e-Pro, NVSI
         Realty Executives
         661 251 0997
         661 607 1818
         email:      
marianne_leopold@hotmail.com
 
       website:  MarianneLeopold.com
         license:   01410038

 

Let's look at some differences between the Discount Broker and the Full-Service Broker.

THE "DISCOUNT" BROKER

• MLS or an Exclusive Listing
• possible internet exposure
• no office agent network
• no buyer search
•"discounted home" sales strategy approach
• reduced commision can equate to:
less motivation
fewer showings
less representation
less support

THE "FULL-SERVICE" BROKER

MLS Listing
internet exposure
office agent networking (over 450 agents !!)
relocation assistance
full commission = more motivation
full-service = good reputation
pre-qualifies buyers
total team support
representation throughout the entire process

Remember, you get what you pay for. The Full-Service Broker does just that — Offers FULL SERVICE. So if you elect to work with a discount broker, don't be surprised if they don't answer their telephone and don't return your calls, particularly when you need to know "what's going on?"

 

 

BUYERS There are four types of Buyers

1. Buyers who need a house sooner than later because their job has relocated them. These buyers are serious and usually don't have a lot of time to waste, so their decision-making process is usually fast.

2. Buyers who are in search of their dreamhouse. These buyers are serious but in no hurry. The only problem here is that by the time they finally do find their dreamhouse, they may be priced out of the market

3. Buyers looking for a deal. These buyers are window shoppers. They are not necessarily seriously looking, nor are they necessarily in any hurry to buy anything. Finding the diamond in the rough involves a lot of luck and time.

4. Buyers who want to buy property in the future. These buyers are curiosity shoppers.

Why is the Seller who elects to sell their property "For Sale by Owner" at a disadvantage?

1. If a real estate agent is not going to get compensated for their efforts, there is no incentive for any agent to show the property to any of their clients.

2. Without professional representation with a real estate agent, the property cannot be listed on MLS, which advertises the property to thousands of agents every day.

3. The owner of the property must do all their own marketing and advertising and assume all risks associated with the legal representation of their property, including contracts, disclosures, and inspections.

So how does a real estate agent earn his or her commission?

I cannot speak for other agents, but I can tell you this:


When you sign an Exclusive Authorization and Right to Sell Listing Agreement with me:

• I will personally take care of you and your transaction through the whole process, including the escrow period

I will connect you with my team that consists of: lenders, title company, escrow company, termite inspector, home warranty company, marketing firm

• I will produce VIRTUAL TOURS of your house including multiple photographs that will be posted on the following website: Realtor.com, Yahoo.com, Homes.com, HomesSeakers.com, RealtyExecutives.com, and LeopoldHomes.com

• I will LIST your house in MLS (multiple listing service)

I will ADVERTISE your house for sale to approximately 450 REAL ESTATE AGENTS via Realty Executives' extensive email system

I will ADVERTISE your house for sale in my own NEWSLETTER which is given to about 1,000 homes

• I will arrange CARAVAN TOURS of your house for other agents, excluding townhouses, and condominiums.

• I will hold OPEN HOUSE

• I will print and distribute FLYERS

• I will put up a large FOR SALE SIGN

• I will ADVERTISE your house in the DAILY NEWS (if it has not received any offers in the first 3 weeks)

• I will ADVERTISE your house in Realty Executives' HOMES, if possible (HOMES is published 5x per year)

• I will give you my LIST of "25 TIPS to SELL YOUR HOME"

• and I will keep you informed with "What's going on?" especially during the escrow period


Will a discount broker do all this for you?
Will the "For Sale by Owner" do all this for themselves?


If you want to know the market value of your house, or if you have any questions whatsoever
, please don't hesitate to CALL or EMAIL ME for a FREE and UNBINDING house EVALUTION.

Thank you for your consideration.

Marianne Leopold
Broker Associate
Realtor® E-Pro
661 607 1818
661 251 0997

 The Cost of Saving Money
 


Do you want to sell your home at the best possible price, and QUICKLY ?

This is a true story. In May 2005, a house was "For Sale by Owner." It had been on the market for over two months, and it was underpriced by at least $35,000. In today's market, it should have sold the first day it hit the market, and the seller would have surely received a frenzy of offers exceeding his asking price, NOT less.

The person who eventually bought the property just happened to be driving by the house one day. When he saw the "For Sale by Owner" sign, he stopped and out of curiosity asked the owner, "How much?" When he heard the price, he gave an offer (the asking price) on the spot. Afterwards, the new owner admitted how lucky he was. Unfortunately, the seller was not as fortunate. Not only did It take him over two months to sell his property, he lost at least $35,000 in the deal.

To make matters worse for the seller, escrow was delayed because the seller scheduled the termite inspection too late. Did he forget? Did he know?

All the seller's misfortunes could have been avoided had he chosen to work with a real estate professional. He saved paying a commission but he might have received an extra $35,000 for his property with a good agent, and that is AFTER paying a commission. Many For Sale by Owner's don't realize the commission can be included in the selling price, NOT deducted from the selling price.

Now how & why did this happen? Read More